Top Beauty Retail Apps on iOS in Kenya: Q1 2025

The first quarter of 2025 saw varied performance for the top beauty retail apps on iOS in Kenya. Here's a detailed look at the trends observed in weekly downloads, revenue, and active users for these apps.

MLH APP experienced fluctuating downloads, starting with 16 in the first week of January and peaking at 45 in the same month. This was followed by a decline, hitting as low as 1 in late March.

Korean Skincare EU showed a gradual increase in downloads, reaching 60 in mid-March from a modest start of 5 at the year's beginning.

Think Dirty – Shop Clean had a mixed quarter. Revenue peaked at $26 in mid-March, while downloads were highest at 56 at the start of the quarter. Active users remained relatively stable, averaging around 120.

StyleKorean saw downloads fluctuate throughout the quarter, reaching a high of 31 in mid-January and settling at 6 by the end of March.

Nykaa – Makeup/Beauty Shopping experienced a decline in active users from 154 to 135 over the quarter, with downloads peaking at 18 in early February.

These insights, derived from Sensor Tower data, offer a snapshot of the dynamic beauty retail app landscape in Kenya. For more detailed analysis, visit Sensor Tower for comprehensive insights.